September 7, 2020 Shawn

Making Them Earn Your Talk

There’s a difference between the way a busy speaker and a desperate speaker approach sales. The busy speaker makes their potential clients ‘earn’ their talk, ensuring there’s a fit for budget, availability and audience before sending a proposal. A desperate speaker does the opposite, and rarely gets the gigs they pursue. In this episode, we deconstruct the mentality behind making all of our prospects ‘earn’ their way into our pipeline, proposals and even to get on their stages.