February 3, 2020 Shawn

Ethically Obligated To Upsell

If your speaking client doesn’t purchase value-adds like books, breakouts or articles and you learn that those things could help them achieve their goals, you’re ethically obligated to offer them again. How do we do this? In this episode, we cover the pre-event brief, a critical element of any speaker’s sales systems. Learn how we use this process to ensure every even is better than the last and offer speaking clients every opportunity to achieve their outcomes.