OUR COVID Campaign Flow

COVID Campaign Flow:

The flow of the campaign:

The Video Script (Customize the portions in parentheses to your contact)

Hi members of (ASSOC ACRONYMN), my name is Shawn Rhodes, and first, hope everyone there is safe and staying healthy. I’m speaking with you today because  (specific things you pulled from their website) so they’ve asked me to share a very important message with you as they know many of us are struggling to survive during these unprecedented times.

They asked me to speak with you today because my life’s work has been studying those teams of men and women around the planet who were given impossible odds and were still asked to achieve their objectives, and now you, the members of (ASSOC ACRONYMN), are among them.

In my work with these teams on-site across more than two dozen countries, among them the most dangerous places on the planet, I found there were three things these teams did that allowed them to survive and even thrive – when they also didn’t know what the future would bring.

First, they constantly checked in with each other. If your objectives require more than just you to accomplish, it’s imperative for you as a leader to take the time to check in with your teams to ensure everyone is present and to assess if anyone needs additional support personally or professionally – because we want them to continue to be on our teams in the future.

Second, these men and women took the time to check in with their objectives, because their environments, like ours, are constantly changing. That might look like a virtual check in or phone call to catch everyone up on what’s changed since last week or even last night in this crisis.

Finally, they didn’t let challenging times go to waste. They checked in on what they were doing by capturing how they were adapting today, so if those challenging times lasted longer or ever recurred, they’d have a game plan for success int the future.

Your association leaders will be providing you with some articles from me in the coming weeks to ensure you have what you need to take care of each other, re-assess what needs to happen to survive, and to build a plan to succeed in the future. Shawn Rhodes here, stay healthy and remember that crisis can force us to change course, but unless we give into it, we still define our destination. We’ll chat soon!

Sample Article Outline:
@How The (Industry) Industry Can Ensure It Isn’t Lost In The Wilderness During COVID-19

About Shawn: Shawn Rhodes leveraged his former life as a war correspondent to become an international expert in how the best teams pivot when change enters their plans. He’s a Tampa-based TEDx speaker and his work studying teams in more than two dozen countries – some the most dangerous places on the planet – has been published in news outlets around the world including TIME, CNN, NBC, Forbes, the Wall Street Journal and INC. His clients have included Deloitte, ConAgra, Coca-Cola and dozens of similar businesses. Shawn is also a nationally-syndicated columnist with the Business Journals and author of the new book “Pivot Point: Turn On A Dime Without Sacrificing Results.”

In times of crisis, it’s easy to feel lost – especially dealing with the crisis of COVID-19. At the (ASSOC ACRONYM), they know that many of us feel like we’re in the wilderness without a map or way home — dealing with furloughing or laying off workers, business continuity and for some of us, wondering if we’ll even be in business this time next year. The folks at (ASSOC ACRONYM) also know that the same skills that keep someone alive in the crisis of being lost in the wilderness are the same skills that can help us survive the crisis we’re currently facing.

For instance, whether we’re in the wilderness or in the crisis of COVID-19, we have to find our bearings, avoid panicking, make a plan and execute it to survive – and eventually, thrive.

While many of us have actually been lost in the wilderness, we’re all experiencing it anew with COVID-19’s impact on the world as we know it.

In my work studying the highest performers on the planet, I had an opportunity to live with people whose job it was to parachute into the wilderness, survive on their wits, and make it home as a team. Here’s what they learned about survival and how you can use it to ensure our businesses survive the current pandemic:

  1. Don’t panic

In an unknown situation, the first few minutes are the most critical. In these early stages of a crisis, leaders emerge and decisions are made that can affect the success or failure of an entire group.

If you’re a leader in an organization and find yourself lost in dealing with COVID-19’s impact, charging ahead without a plan could be a fatal mistake. Take the time to get your bearings and check supplies – find out where all your employees are at personally and professionally. Make sure their phones/internet work if you need them to work from home.

  1. Define roles

In the wilderness, whether it’s a group of one or twenty, everyone has specific tasks that need to be completed in order to be successful. Whether those roles are formal job titles or more ad-hoc, take the time to map out your current  team and understand who is responsible for doing what.

Taking a few seconds to do this now will save hours down the road and ensure the right tasks go to the right people – because our clients still need us (or at least need to know we’ll be there for them when the pandemic resolves).

  1. Clarify your objective

Whether you’re trying to get a group over the mountain or through COVID-19, folks need to know where they’re going to be successful.

Once your group is assembled, take the time to define the objective you’re all trying to reach together to get your organization through this. Getting everyone on the same page will keep the group together as you begin your journey to success.

  1. Assign tasks

As you, your team, and your organization begin bushwhacking through the obstacles to get remote workers set, inform clients or where you are and map a road to the future, take the time to assign clear roles to your team members. Accountable goals that collectively get folks to the objective will allow you to be a leader and not someone who leads the group astray or makes a bad problem worse.

The benefit of specific, actionable tasks is that your teams will know exactly what they are responsible for producing – whether it’s a hot meal or keeping your company viable.

Surviving the wilderness of crisis can always help you find your way home. Expect more information from Shawn Rhodes on a regular basis from your leaders at (ASSOC ACRONYM) in the coming weeks.

More about Shawn and his work with companies in navigating change can be found at www.shoshinconsulting.com

Once there is interest in your webinar, here’s the script we use to build it/customize it:

Top messages they need communicated with their members?
Anyone doing unique things to deal with the crisis we should be aware of?
Things superintendents need to track:
How did the industry react in 2008 and/or 9/11?
Would you say your folks are hiding, surviving or thriving (and where SHOULD they be?)
Interested in how they should be communicating with prospects/customers right now
Any webinar recordings that would help me understand this better (president’s messages, etc.)?
Date for event?
Can we launch a pre-event poll with registration to get an idea of what folks want?

My platform (Always yours as a PREFERENCE) or yours?

And post-event, here’s our debrief script:

-Our objective was to provide your folks with info they coudl immediately use in this crisis, specifically for (INDUSTRY), did we achieve that objective?
-Did you receive any feedback from attendees you could share? Can you share your screen- we’d love to see it!
-What could we have done more, better, or differently?
-Our metrics: Attendees registered/showed up, interactions, etc.
-Now that you’ve seen the webinar itself, what SHOULD we have said to you when we originally presented the idea to you that would have described it better – especially as it pertains to the value your folks received?
-Can you think of the names of any other associations or orgs that would really benefit from that content? And will you be in touch with them in the coming weeks to float the idea by them? We want to make sure we’re only reaching out to folks who are interested, because we know how busy people are.
-And when is your next live event scheduled? And how do you stand for speakers there? Topics you’re thinking of? Any virtual events you’e looking for speakers for?